1. What is the worst thing that can happen to your main character?  Make the villain do that to your MC personally.
  2. What is the best thing that can happen to your main character?  Have that great thing happen to the villain in full view of the MC.
  3. Write down 15 news headlines or gossip topics for your setting.  At least 3 of these will, with modification, be able to be dropped into your story to add setting flavor, connect your characters to the world they live in, and serve as minor obstacles along the way. I call this Headline Plotting (read more here).
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